Cleansing is the foundation of every Korean skincare routine. When done right, all following steps – essences, serums, creams, and SPF – work more effectively. When done harshly or insufficiently,...

In recent years, Korean skincare has become a global phenomenon. Along with its popularity, many myths have surfaced – from “10 steps or nothing” to “it’s only for young skin.”...

Korean skincare is renowned for its innovations, lightweight textures, and impressive results. However, even the best formulas can fall short if they are not used correctly. Many people unknowingly make...