Myth #1: “Expensive is always better”
Reality: Price can reflect packaging and marketing, not potency.
Expert tips:
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Compare price per ml and active concentrations, not just brand tier.
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Pay more for stability-sensitive actives (vitamin C, retinal) and airless packaging.
Myth #2: “Cheap Korean products are fake”
Reality: Competitive local supply chains keep costs low without compromising quality.
Expert tips:
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Check batch codes, PAO symbols and full INCI; avoid products with damaged seals.
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Sample sizes are a smart way to test fit before committing.
Myth #3: “K-beauty is lower quality than European brands”
Reality: Korean cosmetics are known for strict manufacturing and rapid innovation.
Expert tips:
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Evaluate texture, stability, packaging, and your own results over labels like “Western vs Eastern.”
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Track skin response for 6–8 weeks instead of judging in 3 days.
Myth #4: “Only famous brands are good”
Reality: Niche brands often pilot cutting-edge textures and soothing complexes.
Expert tips:
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Read beyond hype: look for clinical percentages and irritation-reducing vehicles.
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Diversify: one staple brand + one niche for targeted needs.
Myth #5: “Premium is just marketing”
Reality: Some premium lines justify cost via tech, testing and delivery systems.
Expert tips:
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Pay for what you need: stability, sensory feel, or validated actives — skip the rest.
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Build a “mixed basket”: affordable cleanser/essence + mid-tier serum + premium SPF or retinoid.
Conclusion: Value = results over time, tolerability and joy of use — not sticker price.
