Myth #1: “Natural is always better”
Reality: “Natural” isn’t a safety or efficacy guarantee; some botanicals irritate, some synthetics are the gentlest and most stable.
Expert tips:
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Patch test new botanicals for 48 hours, especially essential-oil heavy formulas.
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Prioritize evidence-backed actives (niacinamide 2–5%, panthenol 1–5%, ectoin 0.2–1%).
Myth #2: “Alcohol is always harmful”
Reality: Volatile alcohols (ethanol/SD alcohol) can increase penetration but may sting; fatty alcohols (cetyl, cetearyl) are barrier-friendly emollients.
Expert tips:
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If reactive, avoid denatured alcohol in leave-ons; it’s usually fine in quick-dry sunscreens.
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Don’t fear “cetearyl/cetyl” — they’re texture helpers, not dehydrators.
Myth #3: “Silicones clog pores”
Reality: Modern silicones form breathable, inert films and rarely cause comedones; they can reduce transepidermal water loss and friction.
Expert tips:
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If you’re acne-prone, cleanse thoroughly at night; look for dimethicone + non-comedogenic oils.
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Use silicone-rich moisturizers to buffer retinoids and acids.
Myth #4: “Parabens are dangerous”
Reality: Among the most studied preservatives; at approved levels they’re effective and well-tolerated, reducing contamination risk.
Expert tips:
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Preservative-free water-based products are higher risk. Choose proven systems over trendy claims.
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If you avoid parabens by preference, ensure the product lists an alternative broad-spectrum preservative.
Myth #5: “More actives = better results”
Reality: Over-stacking irritates and breaks the barrier; consistent, moderate dosing wins.
Expert tips:
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Build a core: cleanser → hydrating layer → targeted serum → moisturizer → SPF (AM).
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Introduce one new active every 2–3 weeks; track changes with simple “before/after” photos.
Conclusion: K-beauty excels at pairing gentle vehicles with smart actives — balance beats maximalism.