After the great interest in the first part of “Myths and Truths about Korean Skincare,” today we continue with a deeper dive into the subject. Korean skincare has long been...

Why is hydration so important? Hydration is the foundation of healthy, elastic, and radiant skin. It not only provides comfort and softness but also strengthens the skin barrier, protecting it...

Cleansing is the foundation of every Korean skincare routine. When done right, all following steps – essences, serums, creams, and SPF – work more effectively. When done harshly or insufficiently,...