For me, Abib is that minimalist yet effective Korean skincare brand that feels clean and lightweight on the skin. The philosophy centers on clean formulas, balanced pH, and soothing ingredients like heartleaf. From the first application I thought, “when I applied the serum, the feeling was light and clean” – perfect for my morning routine.
Brand story
Abib began with the idea that skin needs recovery and balance rather than complicated routines. The formulas are thoughtful, with short ingredient lists and comfortable textures that slip easily into daily life.
Why Abib went viral / became a favorite
The mix of heartleaf extract, gentle pH-balanced sheet masks, and the ultra-convenient sunscreen stick made Abib a social media favorite. I often pair Abib with calming toners from Isntree, hydrating basics from Pyunkang Yul, and hyaluronic serums by Torriden for a balanced, gentle routine.
Most popular products
| Product | Description | Link |
|---|---|---|
| ABIB Heartleaf Spot Pad Calming Touch (80 pcs) | Soothing toner pads with 40,000 ppm heartleaf for gentle exfoliation and comfort. | View product |
| Abib Quick Sunstick Protection Bar SPF50+ PA++++ | Ultra-convenient sunscreen stick for easy SPF reapplication with no white cast. | View product |
| Abib Protective Lip Balm Block Stick SPF15 | Nourishing lip balm with SPF15, almond oil and shea butter. | View product |
| Abib – more products (collection) | Browse all currently available Abib items at Koreancare. | Abib collection |
Reviews
⭐⭐⭐⭐⭐ “My skin is combination and sensitive. The Abib essence absorbs instantly and doesn’t look shiny — great under makeup.”
⭐⭐⭐⭐⭐ “I’m acne-prone. When I applied the serum followed by the mask, redness visibly softened without dryness.”
⭐⭐⭐⭐⭐ “Dry skin type — the sunscreen stick is my morning favorite because it’s light and non-clogging.”
Where to buy
Discover the full Abib range at our specialized store for Korean skincare.
FAQ
- Is Abib suitable for sensitive skin? – Yes, the formulas focus on balance and comfort.
- Can I combine Abib with other brands? – Absolutely; it pairs well with Isntree, Pyunkang Yul, and Torriden.
- What’s the bestseller? – Heartleaf Essence and Quick Sunstick are fan favorites.
- Do the products have strong fragrance? – The formulas are minimalist and gentle.
Conclusion
Abib respects the skin’s natural balance. If you love clean formulas and real comfort, explore the Abib collection and build your light, effective routine.

