Sensitive skin is not a skin type – it is a condition. It can appear suddenly: burning, redness, tightness, reactions to products that previously caused no issues. In most cases,...

When we talk about Korean skincare, we often think of serums, essences, and multi-step routines. But the real K-beauty secret goes deeper. In Korea, skincare is not only about what you...

Let’s start simple. SPF should be used every day. Not only in summer. Not only at the beach. Not only when it’s sunny. Today I came to work, checked the orders...